Microsoft and Nokia plan to spend 100 million$ promotion expenses for Ace mobile phone

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Nokia Windows Phone works slow but yields fine work. The new model Windows Phone will finnaly meet the users and the Ultimate Ace is expected to be launched in late March this year.
Today, from internal sources news shows, Microsoft and Nokia made a heavy bet in the model:

As part of the promotion plan, Microsoft will drive AT&T stores with more area to introduce themselves and Nokia product, the mobile phone will receive the AT&T "hero status ( Hero Status )", while AT&T will pass through channels and storage system for distribution to support, at the same time to Ace subscriber subsidies.

At present, according to the latest data from comScore, Microsoft Windows Mobile Platform holds shares at around 5.4%, while the leading Android has come to 46.3%, the gap is constantly being enlarged, and at this time invested $100 million in a large natural is to reverse the adverse situation. Ace sales success is likely to provide reference for the subsequent WP product promotion.

For Reasons for Microsoft's acquisition of Nokia: Slow Development of WP Platform

Abstract:
Foreign Media writes today, although the cooperation with Nokia has brought a lot of benefits to Microsoft, but the company may still be necessary buyout Nokia.

The following is the whole article:
The industry generally believe that, Microsoft had acquired all the necessary factors to lead Windows Phone into Nokia intelligent mobile phone when signing the cooperation agreement with Nokia in this year Jaunary.
Although Microsoft provides 1 billion in funding for Nokia in marketing assistance, technical support, and other assistance, compared with acquisition of Nokia, this is just a drop in the bucket. Through this deal, Microsoft makes the mobile phone industry's strategy , who owns the most famous brand focus on itself. However, Microsoft may still need to buy Nokia, the reasons are as follows:

First, Windows Phones's growth rate is still very slow. Although the system was praised, and won the consumer satisfaction, the market share is still far behind Android and iOS. Even Microsoft CEO Steve Ballmer admits, this system does not reach the expected sales.

Second, if they want to get benefits from the cooperation, Nokia needs smooth transition. Nokia has released warning for this year's performance, and it is unclear whether this company can ensure it is still strong in the transition process. Because Microsoft requires a healthy partner.

Third, In addition to Nokia, Microsoft still belongs to the second-class manufactures in eyes of other mobile phone manufactures. Although Samsung and HTC are developing Windows Phone, the majority of the resources are invested in Android System.

Fourth, Microsoft has the ability to provide the real integration of mobile phone. Perhaps it is not easy to open a path between Apple and Android. Microsoft must personally handle all the things, if he doesn't want to offers a variety of equipment.

However, great risk still exists in the deal. The reasons are as follows:

First, Even according to Microsoft 's standards, the transaction cost is still very high. It will be the largest acquisition if Microsoft buyout Nokia successfully, which makes the Skype and Aquantive acquisition be inferior by comparison. Valuation of Nokia reachs billions of dollars.

Second, Nokia has a large number of low-end mobile phone business, and a substantial income is from the functional mobile phones and other inexpensive equipments. Maybe Microsoft will peel off these businesses.

Third, Integration challenges. Although the prisent Nokia CEO is a former Microsoft executive, there are big differences between the two companies. Nokia is inherently a hardware vendor.
This article is first produced from DVD Ripper for Mac Club.

New Beginning of Nokia: Lumia 800 and Lumia 710

Nokia released its first Meego smart phone Nokia N9 at Nikia Connection 2011, Singapore, 21^st June, 2011. Four monthes later, at London, Nokia introduced its first two smart phone using Windows Phone, which named after lumia series at Nokia World 2011. The Nokia Lumia 800 is for high-end market and Nokia lumia 710 is for young people with low price of course. This aritcle aims to introduce this two new Nokia products to you and hope you can give Nokia a reunderstanding after its cooperation with Microsoft.

Lumia 800 is the first Nokia cell phone using Windows Phone Mango system and its appearance is almost the same as Nokia N9 with Meego: curved screen, one piecce polycarbonate technology, 16GB memory space and 1540 mAh battery. Lumia 800 has a 8 megapixel camera, the same as N9. The different with Nokia N9 is the Lumia 800 has a 3.7 inches screen with a resolution of 480*800 and has a 1.4 Ghz single-core Qualcomm MSM8255 processor and its RAM is 512MB.

It is difficult to identify lumia 800 and N9 from outside appearance. It is understandable that N9's unique sliding operation and polycarbonate technology received the world's attention, but the sales performance is not that good. Nokia will not waste this nice design, it is a nice idea to combine the appearance of N9 and the new smart phone platform.

First let us talk about Lumia 800's screen. Its 3.7 inches AMOLED screen is the best one that I have ever seen on WP7 mobile phones. In the dark room, it is still colorful, real and without many rendering. Nokia 800's shell is one piece polycabonate and its color is the material's color. It is impossible for Nokia 800 to loose color. The curved screen design of N9 helps Nokia 800's sliding operation. People who use mobile phones with Windows Phone know that you needs to slide to switch the main screen and the menu. Nokia lumia 800's screen is much better than other manufactures.

Nokia 800 does not use the 3 interface of N9 and they just use the Microsoft Metro interface without any change. I believe that Nokia does not want their first cell phone with WP7 has too many differences with other phones with WP7 from other manufactures, that avoid the division of Android. Altough the UI has no big difference with other WP7 phones, Nokia 800 is much better on operate effect and full touch operation because of the 1.4 GHz CPU.

All the Windows Phone products has a physical camera shortcuts button on the right side of the body, so does Nokia lumia 800. And the resolution, 480*800, is also set by Microsoft. I think Microsoft does not want their products as division as Android. So they set a series of settings for Windows Phone 7 and the camera shortcuts button and screen's resolution are listed.

Talking about the hardware, we need to notice that the three button under the screen. They have nothing special but because of them, the camera of N9 disappear. This is also because the system's limitation, WP7 Mango does not support video call.

The same outside appearance as N9, Nokia lumia 800 has a totally different system with it. As a strategic partnership of Microsoft, Nokia's Windows Phone 7 mobile phone has some special features of course. To users, Nokia car is one of these features. Nokia Public Transport app provides more than 430 cities' bus information around the world, including 45 cities' to-the minute updates of bus and train lines.

Nokia 800 presets ESPN program, which can show the time, schedule and results, etc. It can also be fixed on the strat screen and refresh the results easily.

Another features is about the music: Mix Radio, Nokia's music service. It is a kind of radio app. You can enjoy the free music on line without register or subscribe. However, Mix Radio is only available in few countries.

In addition, Nokia also published Nokia Pulse, Nokia users can share location and photos privitely and add location info to important contact. Nokia also showed us Nokia Live View. It allows Nokia users to point a building and street and the name of the building and street will appear on the map, users can get the information of the shop, restaurant and other info once they click the name.

In the system, we also see that Nokia's contact move function. It is a app that first appear on Symbian, now they brings it to its Windows Phone mobile phone. Compare with other WP7 phones, Nokia's has not many differences and the combine of Nokia software store and Microsoft Marketplace was not mentioned, also Wifi Hotspot was not appear in this system.

Although we believe that Windows Phone system, one day, will match google android and apple iOS, now Windows Phone's system is still not complete. The cooperation of Nokia and Microsoft will speed up the process, but two mobile phones can not do all the tings. Just like Nokia's saying on the conference, it is a new beginning and they need time to solve problems from all aspects.

Hello, my name is Pele. I'm interested in mobile phones and other electronic devices such as Apple iPod, iPhone, iPad. I am also a software editor about backup iphone sms, total video converter and hope my article can help you. Thanks.